We’re in the midst of a technological shift.
We expect our digital and physical worlds to align seamlessly, and we demand the same of the products and services we use too.
NEEEU is the handshake in the middle. We bring digital and physical realities together, along with a deep understanding of how upcoming technologies can be used to address people’s needs and desires.
The challenge: how can Augmented Reality improve the experience of an existing game without altering its core gameplay?
Beasts of Balance is one of the most acclaimed connected games of 2018, so when NEEEU was invited to research and develop an augmented reality layer for the game, we jumped at the chance.
We developed an AR mode that lets players record and share videos of their game that show a vibrant, alternative world appearing out of their physical creations.
Through video prototyping, we found that augmented reality elements could make recording and sharing the important moments of gameplay fun without distracting from the game itself.